How FootballCo's Jason Wagenheim is appealing to 'soccer curious' advertisers in the U.S.
Briefly

from Digiday2 weeks ago
Wagenheim's goal at FootballCo is to convert 'soccer curious' advertisers into active spenders by merging lifestyle and sports content to captivate non-sports brands.
Digidayhttps://digiday.com/podcasts/how-footballcos-jason-wagenheim-is-appealing-to-soccer-curious-advertisers-in-the-u-s/
With global soccer events in North America approaching, Wagenheim plans to leverage these moments to engage advertisers and audiences in this growing market.
Digidayhttps://digiday.com/podcasts/how-footballcos-jason-wagenheim-is-appealing-to-soccer-curious-advertisers-in-the-u-s/
The choice of Wagenheim, without a background in sports media, signifies FootballCo's focus on blending lifestyle storytelling with sports content to appeal to U.S. soccer fans.
Digidayhttps://digiday.com/podcasts/how-footballcos-jason-wagenheim-is-appealing-to-soccer-curious-advertisers-in-the-u-s/
Read at Digiday
#footballco #us-soccer-fans #lifestyle-content #advertising #global-events
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