Some of the tweens realized the flaws in their previous Sephora hauls. After the talk, Caroline says, 'some of the moms came up to me and said, 'Oh my God, my daughter just returned $400 worth of products.'
A recent report from market research firm YPulse found that a majority of tween girls watch skincare tutorials, and more than a third have bought a beauty product after seeing it on social media. Parents of 8- to 12-year-olds found that these tweens have on average $45 a week or $2,340 per year to spend.
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