"We're in the midst of a transformation in how we connect and resonate with consumers," Katie Williams, CMO of Haleon (formerly GSK Consumer Health), emphasizes.
"We know that younger consumers are leaning more heavily into social media for health information, so we partner with healthcare experts to bring trusted science to consumers in a relevant way," says Katie Williams.
"Haleon partners with various influencers, from celebrities to nano influencers to healthcare experts, to authentically communicate both the human impact and the scientific integrity of its products," Katie Williams explains.
"They've proven invaluable to bolstering consumer trust in the brand, representing our commitment to science," Katie Williams remarks on the effectiveness of dental experts as influencers for Sensodyne Clinical White launch.
[
add
]
[
|
|
...
]