Expedia aims to build the world's leading travel media network, tapping into the demand for retailer-held data in the travel sector.
Despite concerns about the crowded retail media market, Expedia generated $145 million in revenue from display advertising but seeks new sources due to a $135 million loss.
Expedia offers advertisers customer intent data and its media buying expertise, including off-site media buys, programmatic guaranteed, and measurement services.
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