Social commerce, the fusion of content and commerce, is extending e-commerce possibilities outside traditional web and app channels, projected to hit a $1.2 trillion market value by 2025.
Platforms like TikTok are proactively enhancing e-commerce capabilities, with TikTok aiming to grow U.S. e-commerce volume to $17.5 billion by 2024 and Pinterest introducing shopping APIs to improve product information.
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