Bumble apologizes for poorly received anti-celibacy ads, acknowledging the mistake of undermining women's choices and shaming them for refraining from sex.
Ads featured statements like 'A vow of celibacy is not the answer,' drawing criticism for pressuring women and delegitimizing asexual experiences.
Bumble's global marketing campaign, including the criticized celibacy ads, was removed following backlash across social media.
The controversial ads conflicted with Bumble's mission to 'empower women' and challenge traditional dating norms, leading to the 'Bumble Fumble' crisis label.
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