For all the innovation adtech has driven, its branding is typically embarrassing, especially given that these brands live in the world of media, advertising, and publishing.
The adtech landscape is congested, bewildering, and homogeneous, lacking a clear relationship between product names, appearances, and functionalities.
Most adtech brands showcase design clichés like double-headed arrows, light bulbs, complicated infographics, and stock photos of hyperactive people, making them indistinguishable from each other.
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