Ninety-five percent of what marketers use agencies, strategists and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI... Images, videos, campaign ideas? No problem.
AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing. All free, instant and nearly perfect.
In the future, AI will handle a large portion of what we use agencies, strategists and creative professionals for today, leading to the rise of the marketing generalist.
The structure of marketing organizations has not changed significantly in the last 30 years, leading to inefficient campaign flow.
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