Adolf Dassler, the West sportsman and inventor, was ahead of his time, dedicating himself to refining sports footwear before leisure wear and modern sports science.
Dassler faced challenges when registering his company 'addas,' prompting a swift change to 'adidas,' leading to the iconic three stripes logo and modern typeface.
The evolution of the Adidas logo showcases Dassler's pursuit of simplicity and functionality, culminating in the highly-modern design reflecting Adidas products' essence.
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