Elizabeth Goodspeed on the delicate art of nostalgia in branding
Briefly

In fact, when It's Nice That shared news of the rebrand on Instagram, responses ranged from 'I need to call my therapist' to 'this ruined my day.'
As an American, I don't have the same nostalgia for Lyle's as my UK compatriots ... I felt the loss of the old design all the same.
Read at Itsnicethat
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