"The Virtues of Coffee" Explained in 1690 Ad: The Cure for Lethargy, Scurvy, Dropsy, Gout & More
Briefly

Coffeehouses were instrumental in the English Enlightenment, providing a platform for intellectual discourse despite coffee's unattractive nature.
Proprietors of coffee shops in the 17th and 18th centuries utilized advertising to promote coffee's supposed health benefits and drive consumer interest.
Read at Open Culture
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