[The C2PA project] attaches metadata to content, which we can use to instantly recognize and label AI-generated. This capability started rolling out today on images and videos, and will be coming to audio-only content soon. Over the coming months, we'll also start attaching [C2PA labels] to TikTok content, which will remain on content when downloaded. That means that anyone will be able to use C2PA's Verify tool to help identify AIGC that was made on TikTok and even learn when, where and how the content was made or edited.
We'll release 12 videos throughout the year that highlight universal media literacy skills while explaining how TikTok tools like AIGC labels can further contextualize content. We'll also be launching a campaign to raise awareness around AI labeling and potentially misleading AIGC, with a series of videos.
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