Executives from Meta announced the launch of new tools for generative AI advertisement products that can overlay texts on image variations, without watermarks. This feature will improve customization options for marketers.
Meta is still finalizing the labeling for advertising functionality before the tool's international launch, likely by the end of the year. The company aims to set standards for this advertising tool.
Advertisers can now request full picture variations using Meta's AI, receiving suggestions for the entire image that go beyond just changing backgrounds. This allows for creative alterations in the theme or object being marketed.
There is concern about potential misuse of Meta's AI tools, as advertisers could manipulate the generated content to deceive customers into buying non-existent products. This highlights the importance of ensuring ethical use of AI in advertising.
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