"I think about as an analog of when IBM came out with the IBM 360 and all of a sudden there was all this processing power," Placek said. "And now, this is like a multiplier of that."
Our names that we hope will come out in the future will be more like Lexus. There's some hardness to it, but some softness. So hardness of technology, reliability, but approachable, usable and more fluid. And I think we will work a lot in terms of coining something new because these are new ideas. We just want to make people comfortable, we want to signal a new idea, but make them comfortable with this new idea.
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