The spot emphasizes the phone's AI-powered editing tool that lets users manipulate pictures in all sorts of convincing ways, reflecting a fixation on wanting to memorialize things as better than they actually were.
The push by the Archival Producers Alliance to develop guidelines around generative-AI tools in documentary filmmaking comes in the midst of controversy around the use of AI in media production.
The issue with AI manipulation in media is more pronounced in documentary and nonfiction filmmaking, as seen in controversies like that of the Netflix docuseries What Jennifer Did.
#ai-powered-editing-tools #media-manipulation #documentary-filmmaking #generative-ai #authenticity-in-media
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