How generative AI is clouding the future of Google search
Briefly

I've never seen as much spam in Google's results so blatantly in top positions... either their websites are being outranked by spam or AI content, or their content is being scraped and plagiarized by AI tools.
Google's ability to deliver trustworthy, useful results is crucial as its revenue heavily relies on ad sales. Defending against AI abuse is essential for its future prospects.
Our research shows that [Google] Search satisfies the overwhelming majority of user needs for people around the world. We're continuously improving our advanced spam-fighting systems to keep Search more than 99% spam free.
Read at Fast Company
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