Apple is reportedly focusing on improving Siri by leveraging generative AI principles to remain competitive with advanced chatbots like ChatGPT.
The company shifted resources towards generative AI, seeing it as crucial for the next decade, acknowledging the potential threat of AI models replacing iOS and turning iPhones redundant.
Apple's move towards generative AI is not to directly compete with existing players but to enhance Siri's capabilities and optimize iPhone performance.
Executives believe the current AI gadgets are not yet at a threatening level, but there's a concern that could change as technology evolves.
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