"We missed the mark with this video, and we're sorry": Apple apologises for controversial iPad Pro ad showing instruments being destroyed
Briefly

Critics found Apple's 'Crush!' ad offensive, stating it showed disrespect for artists' tools; a tone-deaf move according to cartoonist James Kochalka.
Apple VP of marketing, Tor Myhren, apologized for missing the mark with the ad, reaffirming the company's dedication to empowering creatives through their products.
Read at MusicRadar
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