The 'tasteless' and 'insulting' promo was widely slammed, including by English actor Hugh Grant.
In a statement given to Ad Age, Apple said it was sorry and that it 'missed the mark'. 'Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,' the trillion-dollar firm said.
When the press lifts up again, the pulverized remains have vanished and the new iPad Pro appears instead.
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