#brand safety

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#brand-safety

Elon Musk's X at risk of advertiser exodus as trust dwindles, survey shows

A significant percentage of advertisers plan to cut spending on X due to brand safety concerns.
Brand safety tools on X are failing, leading to major companies pulling advertising.

X Sues Advertising Group Over Boycotts: 'Now, It Is War,' Musk Says

Elon Musk is taking big-name advertisers to court for violating US antitrust laws by taking their advertising business elsewhere.

1.28 Percent: How Do We Ensure Digital News Funding?

The funding for impartial digital news content is severely limited, necessitating urgent action to ensure sustainable and unbiased journalism.
Ad budgets are heavily skewed towards social media platforms rather than trusted news outlets, raising brand safety concerns.

Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchanger

Advertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.

The Potential Ripple Effect of Unilever's Agreement With X

Unilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.

DV Launches News Accelerator

DoubleVerify launches News Accelerator to boost advertiser spending and support journalism through enhanced tools and partnerships.

Elon Musk's X at risk of advertiser exodus as trust dwindles, survey shows

A significant percentage of advertisers plan to cut spending on X due to brand safety concerns.
Brand safety tools on X are failing, leading to major companies pulling advertising.

X Sues Advertising Group Over Boycotts: 'Now, It Is War,' Musk Says

Elon Musk is taking big-name advertisers to court for violating US antitrust laws by taking their advertising business elsewhere.

1.28 Percent: How Do We Ensure Digital News Funding?

The funding for impartial digital news content is severely limited, necessitating urgent action to ensure sustainable and unbiased journalism.
Ad budgets are heavily skewed towards social media platforms rather than trusted news outlets, raising brand safety concerns.

Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchanger

Advertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.

The Potential Ripple Effect of Unilever's Agreement With X

Unilever's exit from the lawsuit signals a possible shift in advertising relationships, but brand safety issues persist for X.

DV Launches News Accelerator

DoubleVerify launches News Accelerator to boost advertiser spending and support journalism through enhanced tools and partnerships.
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Sports Remain the Top Topic of Discussion on X

X's ad revenue is declining sharply post-Musk's takeover, with marketers planning further budget cuts by 2025.

Sports Remains the Top Topic of Discussion on X

Ad revenue for X has significantly declined since Musk took over, leading to a decrease in marketing spending.
Marketers are worried about brand safety due to the controversial content on X.

Sports Remain the Top Topic of Discussion on X

X's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns.

Captiv8 Launches Revolutionary Media Safety Feature to Elevate Brand Protection in Influencer Marketing

Captiv8 launches 'Media Safety' feature to enhance brand safety and ensure influencer campaigns align securely with brand values.
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