In 2023, the global wellness tourism market saw a 33% growth, reflecting a growing desire for health-oriented travel experiences. With burnout increasing, people are seeking resorts that offer rejuvenation through activities like hiking and gourmet healthy dining. The article chronicles a personal experience at W South Beach, showcasing Miami's evolution into a wellness destination with amenities designed for relaxation and fitness. It questions the efficacy of wellness weekends while highlighting the vibrant scene at the resort that balances relaxation with fitness opportunities, ultimately encouraging a re-evaluation of true wellness experiences.
"The global wellness tourism market was up 33% in 2023, year over year, and is expected to reach $1.4 trillion in 2027."
"People are burnt out. They want to spend their precious PTO sleeping, sweating, decompressing."
"So: can you actually get fitter on the grounds of a resort? Can you reset your nervous system in a weekend?"
"Miami has slowly become an underrated fitness capital of America, with health-focused hospitality becoming more prevalent among its resorts."
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