Oura, a Finnish smart ring company founded in 2015, confidentially submitted a Form S-1 to the U.S. Securities and Exchange Commission to prepare for an IPO. The company has become a popular wearable health tracker, using a sleek ring design rather than watch-like products. Oura tracks activity, sleep, and daily readiness, and it has customers worldwide. Oura reported selling 5.5 million rings as of its Series E last September, up from 2.5 million the prior year. In that Series E, Oura raised $875 million at an $11 billion valuation, more than double a prior 2024 round’s $5 billion valuation. Oura also introduced a proprietary AI model focused on women’s health to serve a growing women customer base.
"That Series E saw Oura raising $875 million at a valuation of $11 billion, more than double the $5 billion price tag it had earned in a prior round in 2024. The company recently introduced a proprietary AI model geared toward women's health in an effort to cater to its growing base of women customers."
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