When you're launching a new app, the very first hurdle is acquiring new customers - getting them to sign up for your platform.And what plays an outsized role in whether a potential customer does or doesn't use your platform?
Your sign-up process.
The more steps there are to your sign-up process, the more opportunities there are to lose potential customers.
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If you want to attract more customers, you need to lower that barrier to entry and make it as simple as possible for them to get signed up and get started with your app - and that starts with simplifying your sign-up form.
When my team and I first launched Hourly, we were getting significant traffic to our sign-up page - but our conversions weren't where we wanted them to be.
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