Bob Born, Who Brought Marshmallow Peeps to the Masses, Dies at 98
Briefly

Bob Born, a Pennsylvania confectioner who brought the marshmallow candies known as Peeps to Easter baskets nationwide and incidentally launched a pop-culture phenomenon in which people consume, dismember, microwave and even dress them up by the millions every spring died on Jan. 29 at his home in Conshohocken, Pa.
Read at www.nytimes.com
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