Elon Musk's vocal support for Donald Trump has created a partisan divide in Tesla's customer base, with decreasing favorability among Democrats and increasing appeal among Republicans. According to Stifel analysts, data collected shows that Democrats' net favorability of Tesla has dropped significantly, while Republican favorability has risen considerably since Musk endorsed Trump. This shift is reflected in purchase considerations and has sparked protests against Musk, indicating a backlash that is gaining traction on social media.
"There is a clear negative shift from Democrats, while Republicans' willingness to buy a Tesla is rising... This backlash has surfaced anecdotally and on social media."
"Musk's involvement in conservative politics has resulted in a wave of protests against the CEO, with several Tesla stores vandalized and locations hosting anti-Musk protests."
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