Typography is a fundamental pillar of branding because it serves as the visual voice of a brand,” says William Richardson, co-founder and creative director of typography-focused branding agency Studio DRAMA. “It communicates personality, tone, and values, often before a single word is read. A well-crafted typeface not only builds recognition but also establishes trust, making the brand instantly identifiable.
The written word is inescapable, regardless of the medium,” he says. “A brand can choose to embrace this as an opportunity and to make the most of it by creating an individual and recognizable voice through type.
Analyse the use case, do research, look at good and bad precedents and then do your job properly,” Erik Spiekermann advises, emphasizing the importance of hiring a real type designer instead of a general illustrator or graphic designer.
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