Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C
Briefly

The fundraise also mints IRL as a new unicorn with a $1.17 billion valuation.
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Under COVID lockdowns, users could turn to the app to find things like livestreamed concerts, esports events, Zoom parties and more.
IRL focused on pulling in popular online events from places like Live Nation, Twitch, YouTube, TikTok and others.
As a result, IRL became more accessible because its audience was no longer limited only to those who had time and money to travel to real-world events.
That focus also helped the app to attract a crowd of younger users who are of the generation that doesn't use Facebook.
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Today, IRL has 20 million users and 12 million who use the app monthly, which are not startling numbers in comparison to major social networks and their billions of users.But the numbers are representative of a steady approach that helped IRL grow 400% over the past 15 months, despite COVID's impact to real-world events.
Read at TechCrunch
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