To put it simply: There's a fine line between anticipating customers' needs and overdoing it with an invasion of online privacy.
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FLoCs are a quick fix, one that doesn't acknowledge the core issue: Consumers want to be heard, and they want their voices to be respected.Putting them into larger groups doesn't fulfill either of those desires.
There's a simpler solution, though: zero-party data.A zero-party data strategy directly asks the buyer for information.
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