After a long campaign from staffers for changes in the company’s culture, Eileen Rinaldi, the owner and founder of Ritual Roasters, responded in a June letter acknowledging mistakes in how incidents involving customers of color were handled, Ritual’s lack of diversity and the need to “make a meaningful change within Ritual…”
She pledged to do better: auditing Ritual’s hiring practices and working “to retain and promote a diverse and inclusive group of individuals.”
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