The spicy chicken nuggets were first introduced in 2020 and quickly became a fan favorite, selling out within two weeks, prompting McDonald's to bring them back annually.
Fast-food chains like McDonald's have adapted to Gen-Z's spicy taste preferences, launching spicy menu items to cater to their growing demand for bold flavors.
Labeling menu items as limited-time-only creates a sense of FOMO among fans, ensuring ongoing interest and arousal for future releases, similar to strategies used with the McRib.
The return of spicy chicken nuggets can be seen as a response to popular demand, with fans petitioning for their permanent status on McDonald's menus.
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