At COP 29 in Baku, a crucial deal was made in which wealthy nations committed $300 billion to assist developing countries with climate change challenges. This amount, however, was far less than the $1.3 trillion requested by poorer nations facing severe climate impacts. Brazilian publication Central da COP highlighted the deal as a significant disappointment, likening it to Brazil's heartbreak in soccer history. The publication creatively uses soccer metaphors and visuals, aimed at increasing engagement and awareness about climate issues leading to future conferences, demonstrating a cultural approach to advocacy.
The 2024 COP 29 conference concluded with a $300 billion deal from rich countries to assist developing nations with climate change, falling short of their $1.3 trillion request.
Central da COP's coverage of climate issues employs soccer language and imagery to engage readers, highlighting the urgency surrounding climate change in a relatable manner.
Brazilians referenced a defeat in soccer to express disappointment in the climate deal, underscoring the cultural significance of soccer in driving home serious climate messages.
The publication’s clever graphics and ads encourage readers to take action against climate issues, blending sports culture with crucial climate awareness.
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