Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic's Platform - ExchangeWire.com
Briefly

The deprecation of third-party cookies and changes to Apple's IDFA require that media buyers find new audience targeting and measurement solutions - including in markets such as Sweden where Safari commands a 54% market share in mobile traffic.
Read at Exchangewire
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