Real-time customer data platform: The promise and the reality | MarTech
Briefly

from MarTech8 months ago
Being able to deliver messages tailored to specific individuals is the marketer's dream.
MarTechhttps://martech.org/real-time-customer-data-platform-the-promise-and-the-reality/
A customer data platform is a marketer-managed system designed to collect customer data from a range of sources, normalize it and build unique, unified profiles of each individual customer.
MarTechhttps://martech.org/real-time-customer-data-platform-the-promise-and-the-reality/
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#customer-data-platform #cdp #real-time-data #personalization #marketing-technology
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