We need to talk about Ryanair's social media

But, what do we really want from a company like Ryanair? If you're going from Manchester to Prague or London Luton to Ibiza, you aren't expecting to be treated like royalty. But you do expect decent service.

Last year, Oatly was criticised for its advertising campaign on Reddit - we thought that, like with Brewdog, for example, the continual irreverent sarcasm begins to wear thin the more a brand grows in size and stature.

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