Three ways brands are tapping into the fan psyche to cultivate connection - Digiday
Briefly

Recently published research, Welcome to the Age of Intentionalism, reinforced what brands already know: 2020 was not without its challenges, but the industry also witnessed a birth of intentionality by consumers - they formed new habits, renounced old ones and gained clarity on what mattered most to them.
Read at Digiday
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