For me, the 'O' word represented something akin to a buzzword gone wrong. I found it ludicrous that we'd characterize a marketing strategy or technology product this way. I thought it was a straight-up dirty word.
That's why CDPs love to sing the praises of omnichannel - it's a single concept that perfectly encapsulates the problem: to unify experiences, you need to unify data. Boring. We've heard that. Next.
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