In recent years, spending on programmatic video advertising has accelerated. More brands are ramping up their media mixes to include more digital video as people continue to stream their favorite shows.
Video-first publishers like Hulu insert video ads directly into their digital content streams, similar to commercial breaks on traditional TV. Pre-roll ads play before the content, mid-roll ads play within the content, and post-roll ads play after the content.
Out-stream video ads are a catch-all category for video ads that are not inserted directly into streaming content. There is a wide variety of out-stream video ads, and publishers and resellers try to place ads in as many locations as possible to meet the growing demand for video ad space.
[
Collection
]
[
|
...
]