At the CMO Summit, AI's influence was acknowledged but not discussed extensively, highlighting that marketing's evolution is more about adaptation than survival amid new technological advancements.
Forrester's prediction of job losses due to AI emphasizes that marketing agencies must adapt their structures and skill sets to thrive, instead of clinging to outdated models.
A speaker at the summit pointed out that the transformation brought by AI in marketing mirrors the evolution seen in software development, where roles shifted rather than vanished.
The historical perspective from software development reveals that while AI automates tasks, it creates new roles for humans, indicating a need for marketers to rethink their strategies.
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