How can auto brands futureproof their businesses in a digital world?
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AngelaPerea
However, the industry has been slow to adapt to this new world. 1
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And with the rise in connectivity, brands can be more innovative with subscription models to unlock further after-sales opportunities. 1
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The cars of tomorrow will have a fixed fee at the point of purchase and buyers will be able customise the car as and when they want. 1
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