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Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
After closing a USD $9m (£6.5m) funding round led by WPP and Sony, Anzu's venture into China comes as no surprise.
Pandemic sees digital consumption rise 30%+, forming lasting consumer habits | What's New in Publishing | Digital Publishing News
No one doubts that the media disruption from COVID-19 was both rapid and severe, but data suggest that brands were largely able to adapt to the immediate shifts in consumer behaviour.
Ten questions with... Tom Jarvis, CEO of Wilderness
This time Tom Jarvis, founder and chief executive officer at Wilderness, answers our queries about his career and what needs to change in marketing.
The Future of Sustainable Marketing
There's no mistaking that the future is green. Customers and employees alike are demanding a more sustainable, socially accountable product and working environment.
The Ad Tech Tax: Coming Soon to a TV Buyer Near You | AdExchanger
Linear TV and digital buying teams historically lived in different worlds. Teams were separate within organizations and made up of talent with different skill sets and experience.
Alaska Airlines is creating its own hype house for boomer influencers
When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers.
Social platforms and publishers retook the NewFronts stage
The third day of the Interactive Advertising Bureau's four-day NewFronts this year returned the event to its digital and social video roots.
Twitter Announces New, Exclusive Video Programming at 2021 NewFronts Event
Twitter has announced a range of new video partnerships at its annual NewFronts event, including exclusive sports content from the MLB, WNBA and NHL, new news broadcasts from NBC, and other, exclusive video agreements that will further expand Twitter's partner content slate.
Automation can free up creative teams to solve business problems
Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly?
8h ago 
from Forbes
Why Is Ad Tech Targeting So Bad?
Previously we showed that ad tech targeting was bad. But skeptical marketers, who had already spent millions on the ad tech magic sauce, didn't want to believe it.