AI is described as a broad term covering very different technologies, including simple uses like answering questions and more complex systems that generate images. AI is framed as a tool rather than something impersonating a person. Concerns about AI in film are presented as a major Cannes focus, with debates about whether it enables a creative revolution or threatens filmmakers. Primordial Soup is presented as partnering with Google DeepMind on projects that premiered in Cannes. Examples include using AI to avoid using a real newborn baby on set by digitally transforming what an actor was holding into a live baby. The claim is that such tools are additive and enable films that would not otherwise exist.
"“AI is a terrible word, because it's a catchphrase for so many different things,” continued the director of Requiem for a Dream, The Wrestler, and Black Swan. “The thing we deal with when we're talking to Chat GPT about the weather, or how to spend three days in Cannes, is very different to the AI we're using to generate images. It's not impersonating a person, it's actually a tool.”"
"“If Cannes is a barometer for the film industry's anxieties and obsessions, this year the subject of AI dominated more than any other,” with leading figures debating whether AI was cinema's next creative revolution or an existential threat to film-makers. “From beachside summits and yacht parties to press conferences,” the focus remained on how AI could reshape filmmaking and creative work."
"“Primordial Soup has partnered with Google DeepMind on projects including Dustin Yellin's short Goodnight Lamby, which premiered in Cannes.” The technology is presented as addressing “practical and ethical production problems,” including a project where AI tools allowed film-makers to avoid using a real newborn baby on set by digitally transforming what an actor was holding into a live baby."
"“None of these movies would exist without this technology,” he said. “They're not replacing anything, they're purely additive.” The claim links AI tools to enabling new productions while avoiding direct substitution of existing roles or creative functions in filmmaking."
Read at www.theguardian.com
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