"AI is transforming how brands approach e-commerce. Generative AI has democratized content creation, making it easier and more affordable for challenger brands to scale their online stores. Machine learning algorithms are helping marketing teams sort and analyze complex first-party datasets at a rapid pace. With the introduction of agentic AI, marketing agility can reach new heights through increased personalization and automated decision making."
"Instead of shoppers having to conduct extensive research involving different devices and browsers, new AI-powered search engines can do the work for them. Perplexity already has approximately 22 million active users. The tool is becoming an online research tool for everything from academia to e-commerce. Now, Perplexity is adapting its model to change the way we buy online. In March, the company partnered with firmly, an agentic commerce platform, to give real-time product availability and enable users to purchase directly on the platform."
"Not long after the announcement, other big players started announcing their own investments in agentic e-commerce. In April, Amazon launched its Buy for Me feature, allowing users to seamlessly purchase products from other brands or vendors when unavailable on Amazon; an AI agent completes the purchase. Then, in May, Google debuted AI Mode, allowing users to track prices and make automatic purchases."
John Readman is the CEO of a company that gives online retailers and marketing agencies AI predictive marketing analytics. AI is transforming e-commerce by democratizing content creation and enabling challenger brands to scale online stores affordably. Machine learning helps marketing teams sort and analyze complex first-party datasets rapidly. Agentic AI increases marketing agility through deeper personalization and automated decision making. Agentic shopping assistants streamline buying and provide personalized recommendations to shoppers. AI-powered search engines like Perplexity perform comprehensive research and enable direct purchases via partnerships. Major platforms such as Amazon and Google are launching agentic commerce features that automate purchasing and price tracking.
Read at Forbes
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