Editor's note: Ali Rossi is a speaker for ODSC East 2023 this May 9th-11th.Be sure to check out her talk, "Uncovering Behavioral Segments by Applying Unsupervised Learning to Location Data," there!Segmentation is a crucial aspect of modern marketing, allowing companies to divide their audience into meaningful groups based on common characteristics, behaviors, and preferences.
[
add
]
[
|
|
...
]