Oobit launched its crypto payment card in Colombia, backed by a $25M Tether round, marking its ninth live market. The company positions Colombia as a major stablecoin demand center and aims to establish relevance through crypto payment access. Oobit reports strong Latam usage, with Brazil leading 200% growth since launch and Brazilian active users averaging 20 transactions per month. Spending is concentrated on everyday needs, including grocery and supermarket purchases, restaurants, and other food-related merchants, with additional categories like beauty and barber services and service stations. USDT is the primary payment currency, while Oobit’s token trails. The company frames Latam adoption as shifting crypto from speculation to real-world payments.
"USDT is the most used currency for payments, with the platform's own token at a distant second. Highlighting how Latam has shifted to using crypto like cash, Oobit's co-founder & CEO, Amram Adar, stressed the region is becoming a global leader in the real-world utility of digital assets. We are seeing a regional shift where crypto is no longer just an investment, but a primary way to pay for groceries and healthcare, and we are proud to lead the change across LATAM, he concluded."
Read at news.bitcoin.com
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