A trip to a chain arcade-and-bar venue sparked questions about unusual drink names, presentation, and color. New cocktails were sampled, with some enjoyed and others confusing, but all were described as fun, surprising, and lacking the pretension of typical cocktail bars. Drink creation takes a couple of months, with most time devoted to testing and reworking. The process involves beverage, culinary, marketing, and PR teams, focusing on dialing in consistency. Multiple iterations of the same drink are tested to ensure great taste and reliable execution at scale across busy locations. The goal is high quality and operational reliability.
"At this media event, I was able to try several new D&B cocktails. Some I genuinely liked, while a few creative decisions admittedly confused me. But all the drinks were fun, possessed an element of surprise and lacked the pretension, for better or worse, you'll find at a typical NYC cocktail bar."
"It usually takes a couple of months, and most of that time is spent on testing and reworking drinks. It's a cross-functional effort across beverage, culinary, marketing and PR, but the real work is dialing-in consistency. We'll test multiple iterations of the same drink to ensure it not only tastes great but can be executed consistently at scale, whether it's a busy Friday night in Dallas or Los Angeles."
"The goal is to land on drinks that are both high quality and operationally reliable. We'll test multiple iterations of the same drink to ensure it not only tastes great but can be executed consistently at scale, whether it's a busy Friday night in Dallas or Los Angeles."
"And where else can I play Skee-Ball while enjoying a drink made with New Amsterdam Vodka, Bacardí Silver Rum, Ole Smoky Strawberry Moonshine, fresh citrus mix and strawberry, topped with Sprite and that aforementioned test tube shot of Jack Daniel's Tennessee Whiskey? (That's the Ultimate Tennessee Lit, and it was admittedly pretty tasty.)"
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