"Adobe is expanding its agentic AI capabilities to Photoshop and Adobe Express, giving users access to its AI-powered assistants. The company also previewed plans to extend these conversational capabilities to models like ChatGPT, allowing users to edit and generate content using natural language prompts. An Adobe Express-ChatGPT integration is expected soon. Google brings crucial technical expertise, while Adobe leads in creative solutions, Dan Durn, EVP and CFO at Adobe, told me."
"Through the partnership, Adobe will be able to integrate Google's latest AI models, including Gemini, Veo, and Imagen, into Adobe's applications as they come to market. Enterprise customers will soon be able to customize Google's AI models using Vertex AI and Adobe Firefly Foundry to create brand-specific AI models for large-scale content generation, Durn said. Adobe is developing proprietary Firefly models but also deeply integrating partner models, Durn explained."
Adobe is expanding agentic AI across Photoshop and Adobe Express to provide AI-powered assistants that enable editing and content generation via natural language prompts. Plans include integration with models like ChatGPT and an imminent Adobe Express-ChatGPT connection. A partnership with Google Cloud will permit integration of Google's models, including Gemini, Veo, and Imagen, into Adobe applications. Enterprise customers will be able to customize models using Vertex AI and Adobe Firefly Foundry for brand-specific, large-scale content generation. Adobe continues developing proprietary Firefly models while also integrating partner models, and AI engagement contributes over $5 billion in ARR.
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