#privacy-first
#privacy-first
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#contextual-advertising #identity-resolution #supply-side-platform #cross-device #connected-tv #commerce-media
fromExchangewire
1 week agoKargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments
Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies.
Marketing tech
fromTechCrunch
3 weeks agoSam Altman's eye-scanning orb promises to prove humanity in the age of AI bots
Ever wonder if you're talking to a real person online or just another bot? As bots increasingly outnumber humans online, leading to an explosion of deepfakes and AI-driven fraud, one company has a solution straight out of sci-fi: scanning your iris to verify your identity. Today on TechCrunch's Equity podcast, Rebecca Bellan spoke with Adrian Ludwig, Chief Security Officer and Chief Architect at Tools for Humanity, the company behind World's eye-scanning Orbs appearing around the globe.
Privacy technologies
Privacy technologies
fromExchangewire
1 month agoIntent IQ's Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution
EMEA requires privacy-first, interoperable identity solutions due to GDPR, market fragmentation, and publishers' growing identity signal loss; privacy-led innovation benefits both advertisers and publishers.
Marketing tech
fromThe Drum
2 months agoMetaRouter's new CEO thinks he's cracked retail media's hardest problem
MetaRouter encrypts and routes retailer-held consumer data inside retailer clouds to enable privacy-first, cross-network retail media measurement and audience activation without leaking commercial secrets.
fromIT Pro
2 months agoMistral AI wants businesses to make new memories with Le Chat
The first of these enhancements is Memories, which allows Le Chat to learn from previous interactions and refer back to previous insights, decisions and references. According to Mistral AI, this will help to "ensure continuity and deeper understanding over time".
Artificial intelligence
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