TechCrunch
2 months agoMarketing
WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam | TechCrunch
WhatsApp Business changing rates for conversations, reducing utility and increasing marketing rates.
Businesses charged differently based on message categories like marketing, utility, authentication, and service.
Updates on rates effective from August and October 2022; first update since WhatsApp transitioned from flat rates. [ more ]