Digiday
6 months agoMarketing
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
The Super Bowl and sports events like March Madness are attracting record-breaking ratings due to the influence of star figures like Taylor Swift and Lionel Messi.
Fashion, music, and pop culture are now integral to sports, creating a complex marketplace for sports media buyers to align brands with teams, leagues, and athletes. [ more ]