#in-store-technologies

#in-store-technologies

Grocers are using digital platforms like Instacart and smart carts to target customers with personalized ads and promotions.

In-store and online retail media is still in the early stages, with retailers experimenting with technologies like interactive sampling kiosks and electronic shelf labels. [ more ]

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.

The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands. [ more ]